We can implement the necessary campaign tracking tools so that you have precise knowledge of its overall performance – and subsequently optimise any areas of underperformance.
Campaign tracking is essentially a set of parameters attached to a link that points to your website. From this, user behaviour related to engagement with the campaign can be tracked.
Our holistic approach allows us to offer omnichannel campaign data collection, meaning that we track how various channels may interact on the path to conversion.
The benefit of campaign tracking is that parameters can be tailored to suit your objectives, e.g. discovering the primary sources of visitors (organic search; paid search; social media etc.)
We’ll help set up, manage and optimise custom tracking for your campaigns to ensure you receive accurate, measurable data. Based on the results, a report can be compiled, providing advice and recommendations on how to improve your digital marketing activities.