Media Campaign Tracking

The success of a campaign can only be gauged through analysing measurable data.

We can implement the necessary campaign tracking tools so that you have precise knowledge of its overall performance – and subsequently optimise any areas of underperformance.

Campaign tracking is essentially a set of parameters attached to a link that points to your website. From this, user behaviour related to engagement with the campaign can be tracked.

Our holistic approach allows us to offer omnichannel campaign data collection, meaning that we track how various channels may interact on the path to conversion.

The benefit of campaign tracking is that parameters can be tailored to suit your objectives, e.g. discovering the primary sources of visitors (organic search; paid search; social media etc.)

We’ll help set up, manage and optimise custom tracking for your campaigns to ensure you receive accurate, measurable data. Based on the results, a report can be compiled, providing advice and recommendations on how to improve your digital marketing activities.

Return to Marketing
Services offered:
  • Google Tag Manager
  • Google Analytics
  • Hot Jar
  • eCommerce Tracking
  • Tracking for Paid Media
  • URL Tracking

Do you want to know if your campaigns are successful?

Please speak to one of our consultants today.

Your first consultation is free.

Click Here to speak to one of our consultants
Pretoria South Africa

Selati Park, Suite 2
36 Selati Street
Alphen Park
Pretoria 0081

Cape Town South Africa

50 Long Street
Western Cape
Cape Town

Lisbon Portugal

Rua Santo Amaro 148
First Floor
Lisbon 1300-516