Search Engine Optimisation is the practice of acquiring quality website traffic organically (unpaid) by improving each aspect of your online presence to better engage with your customers.
We make sure that when a user enters a search query that is related to your business into a search engine such as Google, your company appears in the top search results pages (SERP). A bigger digital footprint allows for the generation of more traffic which, in turn, leads to more sales. This entails ensuring the on-page and off-page infrastructures are unified to be search engine-friendly as well as reach your ideal user.
Search engines are becoming more advanced every day and can detect quick-fix links. This means that SEO is critical to content and PR marketing efforts if they are to be successful. The discipline is evolving, and it needs to concentrate and align with overall user intent more than ever. Consequently, optimisation is at its peak when a PR mindset is integrated with strategically written content that provides real value for the user.