Advertising your business online plays a fundamental role in accomplishing your overall digital marketing goals.
The benefit of native advertising is that they don’t look like traditional ads; instead, they blend into the editorial flow of the page. This channel of advertising has proven to enhance content engagement, thereby increasing traffic and driving quality leads that have great potential to convert to sales.
Native advertising uses paid ads that match the editorial style, tone and feel of your brand, using the functionality of the platform on which the ads appear, e.g. social media feeds and web pages. Unlike display ads, it’s a non-disruptive type of advertising. You’ll generally find native advertising.