Copywriting is the art of crafting valuable and relevant content online that is targeted at an intended audience to influence an action.
They are all potential customers! One of the foundations of marketing is to be visible and engage with an audience. All you need is a fraction to convert, and revenue growth will follow.
With relevant, engaging content, you can have people chomping at the bit, wanting to hear, like and share what you have to say. It can result in a dramatic increase in organic reach.
One of the significant benefits of social media content is that you can actively engage with users on a personal level. User-generated content is a fantastic way to show that you appreciate them. This technique is particularly effective on photo-based platforms such as Instagram.
A stand-out feature is leveraging your brand through real-time and on-demand content. Media such as podcasts, live streams and webinars allow you to personify your business; essentially, users can ‘put a face’ to the business.
The bottom line is that capitalising on the social media resources available to you is a must. It serves as another lead-generating machine driving quality traffic which in turn can significantly increase your ROI.