Business & Wealth
Management Insights

Insights From Our CEO: Consistency: The Key to Developing a Brand

Brand inception, implementation and development is arguably the most salient task for an entrepreneur. Think of your brand as a living entity, and it needs to resonate a personality and character. Curiosity, engagement and an overarching personal connection are significant indicators that dictate the relatability of your brand. Essentially, your target audience needs to be able to associate emotionally with your brand.

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What is Proof of Concept?

Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he identifies and explains the proof of concept (POC) and clarifies misconceptions around the entrepreneurial term.

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How Do I Value My Employees’ Worth?

Employees’ worth (or value) is a complicated question to answer; it’s a real dichotomy due to the concurrent subjectivity and objectivity to the parties concerned. In this article, we’ll analyse, interpret the quantitative data points and qualitative emotions to try and find a mutually satisfying method.

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Should You Get a Credit Card?

‘Credit card’. Do those two words cause immediate anxiety, or do you see it as a positive financial tool that you can use to your advantage? There are different schools of thought when it comes to credit and like anything in life, having a credit card has its pros and cons. In this article, we’ll look at some of the advantages and disadvantages of using a credit card.

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Retirement Planning: Breaking Mental Barriers

There is nothing wrong with living – and enjoying – the present, but it cannot be in spite of planning for your future. In this article, we’re going to help you break mental barriers, even if you’re not able to start saving immediately, that are holding you back from achieving financial security at retirement.

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What You Need To Know About Trusts

Trusts are, more often than not, associated with accounts in which idle rich kids keep their money – you may have heard the pejorative term, ‘trust fund kid’. However, this is an inaccurate, oversimplification of trusts. In reality, they are a monetary vehicle that offers a plethora of benefits

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How To Craft The Perfect CV

We’ve come a long way with regards to increasing communication efficiency; whether you’re a B2B or B2C-focused business, your ability to understand and articulate the answers clients’ and/or customers’ questions sets a reputation benchmark that should be maintained. Do you have a conversational marketing strategy to address, and satisfy consumer needs?

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It’s Time To Have a Real Conversation With Your Customers

We’ve come a long way with regards to increasing communication efficiency; whether you’re a B2B or B2C-focused business, your ability to understand and articulate the answers clients’ and/or customers’ questions sets a reputation benchmark that should be maintained. Do you have a conversational marketing strategy to address, and satisfy consumer needs?

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What Makes a Great Entrepreneur?

Starting a business, especially today, requires resilience, navigating your way through competitive markets can seem like an insurmountable task – but it’s not impossible. Successful entrepreneurs possess traits that fuel a never-say-die mindset and work ethic. In this article, we’ll discuss what it takes to be a prosperous entrepreneur.

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What You Need To Know About Brand Personas

A corporate identity (CI) beautifully packages your brand from a visual perspective, guiding design uniformity across all channels to establish and maintain recognition for prospective customers. Once you have a look and feel, the next piece of the puzzle is to develop the marketing language: the rhetoric that underpins unique, yet consistent, brand messaging? Answer: Brand personas.

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Are You Maximising Micro-Moments?

How do you truly capture your audiences’ attention with valuable content at the right time? As marketers, it’s a daily grapple fuelled by tracking tags, understanding consumer behaviour trends and constant monitoring of analytics. The broad scope of user targeting may be distilled down into a series of moments, micro-moments, to be exact.

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Business Development Essentials: Financial Growth Strategies

Are your marketing and operational strategies are running smoothly, and the business is achieving a stable ROI? That’s fantastic! You may be feeling it’s the right time to expand your business to elevate business growth, but how, and what do you need to kick-off this journey? Answer: You have to decide on a business growth strategy that suits your specific financial goals. This article serves as a guide to the best business growth strategies available to you.

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Business Risk: What You Need To Know

One of the traits of developing a successful business is having contingency plans in place for risks that you may face. Insufficient planning can lead to profit loss and even permanent closure. In this article, we’ll define and explain the different types of business risk. Here’s what you need to know.

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What Is The Difference Between SEO & SEM?

Search engine optimisation (SEO) and search engine marketing (SEM) are digital marketing terms that are often misinterpreted and used interchangeably, but when you delve into the details, their fundamental differences, as well as benefits, are revealed. Collectively, they fall under the umbrella term ‘Search Marketing.’

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Shifting Online: Building Brand Resilience During a Pandemic

After South African president, Cyril Ramaphosa’s announcement of a lockdown extension until the end of the month, hard-hit industries absorbed another ‘punch to the gut’. A lot of business owners may feel disheartened; however, this is the time when the strength your business’s character and proactivity is vital. As you ride out the storm, you can still use SEO to build and sustain brand resiliency.

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How to Hire the Ideal Employees

You’ve opened the door, taken a walk around and have begun to implement the basic infrastructure in your empty room. The next step is to learn how to hire quality employees who can seamlessly understand how to execute your business’s short, medium and long-term goals.

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