Brand inception, implementation and development is arguably the most salient task for an entrepreneur. Think of your brand as a living entity, and it needs to resonate a personality and character. Curiosity, engagement and an overarching personal connection are significant indicators that dictate the relatability of your brand. Essentially, your target audience needs to be able to associate emotionally with your brand.
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he identifies and explains the proof of concept (POC) and clarifies misconceptions around the entrepreneurial term.
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he discusses the different types of domestic savings products.
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he explains the ins and outs of business loans so that you can decide whether you’re at the right stage in your entrepreneurial career to make use of this particular borrowing facility.
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he explains why it’s essential that you have a valid Will.
I’m young, fit and healthy; why should you need to pay premiums towards a medical aid scheme? Surely
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he explains why you should have an informed budget planning strategy in place to pre-empt a lack of cash flow.
Seems like a no-brainer, right? While the answer to this statement is evident to those involved in the digital marketing world, not all clients have quite grasped the concept of the necessity for a mobile-friendly (responsive) version of their website
Employees’ worth (or value) is a complicated question to answer; it’s a real dichotomy due to the concurrent subjectivity and objectivity to the parties concerned. In this article, we’ll analyse, interpret the quantitative data points and qualitative emotions to try and find a mutually satisfying method.
‘Credit card’. Do those two words cause immediate anxiety, or do you see it as a positive financial tool that you can use to your advantage? There are different schools of thought when it comes to credit and like anything in life, having a credit card has its pros and cons. In this article, we’ll look at some of the advantages and disadvantages of using a credit card.
There is nothing wrong with living – and enjoying – the present, but it cannot be in spite of planning for your future. In this article, we’re going to help you break mental barriers, even if you’re not able to start saving immediately, that are holding you back from achieving financial security at retirement.
Trusts are, more often than not, associated with accounts in which idle rich kids keep their money – you may have heard the pejorative term, ‘trust fund kid’. However, this is an inaccurate, oversimplification of trusts. In reality, they are a monetary vehicle that offers a plethora of benefits
We’ve come a long way with regards to increasing communication efficiency; whether you’re a B2B or B2C-focused business, your ability to understand and articulate the answers clients’ and/or customers’ questions sets a reputation benchmark that should be maintained. Do you have a conversational marketing strategy to address, and satisfy consumer needs?
We’ve come a long way with regards to increasing communication efficiency; whether you’re a B2B or B2C-focused business, your ability to understand and articulate the answers clients’ and/or customers’ questions sets a reputation benchmark that should be maintained. Do you have a conversational marketing strategy to address, and satisfy consumer needs?
Starting a business, especially today, requires resilience, navigating your way through competitive markets can seem like an insurmountable task – but it’s not impossible. Successful entrepreneurs possess traits that fuel a never-say-die mindset and work ethic. In this article, we’ll discuss what it takes to be a prosperous entrepreneur.
In present-day’s digital landscape, there has been a transference in the balance of power in the brand-to-consumer relationship. Consumers now have a strong grip on the state of a brand’s reputation through the power of technology, especially on social media and review platforms such as Hellopeter and Yelp.
The financial and trauma and emotional toll that the pandemic has had on South Africans (and the world) is immense. Unemployment is at the highest percentage ever, and the health system is completely overwhelmed.
All businesses want to attract top talent; the perfect-edged puzzle piece that fits the company like a glove. I’ve heard many interviewers complain that they can’t find the ‘right person’ for the job.
A corporate identity (CI) beautifully packages your brand from a visual perspective, guiding design uniformity across all channels to establish and maintain recognition for prospective customers. Once you have a look and feel, the next piece of the puzzle is to develop the marketing language: the rhetoric that underpins unique, yet consistent, brand messaging? Answer: Brand personas.
How do you truly capture your audiences’ attention with valuable content at the right time? As marketers, it’s a daily grapple fuelled by tracking tags, understanding consumer behaviour trends and constant monitoring of analytics. The broad scope of user targeting may be distilled down into a series of moments, micro-moments, to be exact.
Marketing campaigns are an organised, strategised mechanism used by businesses to achieve a specific goal. These efforts may include but are not limited to spreading awareness of a brand’s product/service, remarketing or collecting public feedback.
Are your marketing and operational strategies are running smoothly, and the business is achieving a stable ROI? That’s fantastic! You may be feeling it’s the right time to expand your business to elevate business growth, but how, and what do you need to kick-off this journey? Answer: You have to decide on a business growth strategy that suits your specific financial goals. This article serves as a guide to the best business growth strategies available to you.
It’s vital that all employers know that there are certain benefits to which your employees are legally entitled; they include but are not limited to paid annual, parental, family responsibility and sick leave.
Amid the current health pandemic, South Africa’s economy has metaphorically been put on life support. It could be argued that negotiating and successfully closing a business deal is ‘pure gold’ in a company’s efforts to acquire new – or maintain existing – clients in the current disruptive economic climate.
One of the traits of developing a successful business is having contingency plans in place for risks that you may face. Insufficient planning can lead to profit loss and even permanent closure. In this article, we’ll define and explain the different types of business risk. Here’s what you need to know.
Money management (or mismanagement) is one of the leading reasons why people and businesses succumb to falling into a black hole of debt. Financial literacy is an essential resource needed to combat this problem.
Search engine optimisation (SEO) and search engine marketing (SEM) are digital marketing terms that are often misinterpreted and used interchangeably, but when you delve into the details, their fundamental differences, as well as benefits, are revealed. Collectively, they fall under the umbrella term ‘Search Marketing.’
The inception and evolution of social media platforms are continually shaping the way businesses communicate and interact with existing and prospective customers about their products and/or services. However, is it an indispensable marketing channel for every business?
As 1.5 million South Africans return to work this week, risk-adjusted regulations have been gazetted for employers; these include the provision of two cloth masks for every employee, adhering to social distancing and having hand sanitisers readily available.
So, you’ve decided to embrace your entrepreneurial spirit and start your own business – that’s fantastic. However, you’re going to encounter some obstacles along the way.
At this moment, many South African businesses are searching for ways to withstand the adverse financial consequences of the coronavirus pandemic. In this article, we’re going to explain why this is ironically an opportune time to consider digital marketing as a relief measure for your business.
he financial impact of the coronavirus pandemic has shaken South Africans – and the world – to its core. Now, more than ever, it’s vital to assess and structure your personal finances for today and the post-COVID-19 future.
The lockdown extension has intensified alterations in social behavioural trends. Everyone is adapting to new circumstances, and marketers need to align with the dynamic. Proactive methods of collecting relevant data to gain an accurate picture of current behaviour developments are necessary. But where do you start?
After South African president, Cyril Ramaphosa’s announcement of a lockdown extension until the end of the month, hard-hit industries absorbed another ‘punch to the gut’. A lot of business owners may feel disheartened; however, this is the time when the strength your business’s character and proactivity is vital. As you ride out the storm, you can still use SEO to build and sustain brand resiliency.
We believe that relevant, valuable content is king. The Content Marketing Institute states that ‘Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.’
So, you’re a budding entrepreneur, wanting to start your own business to bring you wealth and prestige? That’s great! Three of the richest men in the world had exactly the same ambition, namely Jeff Bezos, Bill Gates and Mark Zuckerberg.
You’ve opened the door, taken a walk around and have begun to implement the basic infrastructure in your empty room. The next step is to learn how to hire quality employees who can seamlessly understand how to execute your business’s short, medium and long-term goals.
Congratulations! You’re now at the point on your journey where you can start filling your empty room with employees, your prime asset. We discussed this topic in-depth in our previous article; please read it so that you have an understanding of how to hire the ideal employee.
Now that you’ve reached the point where you have hired and are managing your employees successfully, you need to find your audience and market your products/services to them.
A corporate identity and company profile are two key elements that contribute to the success of a business; together, they form your brand manual. In this article, we’re going to examine and provide insight into these two fundamental business-powering essentials.
We’ve all experienced the scenario: After a sip of your morning coffee, you open your email and are greeted by a barrage of information that has no relevance nor offers any value to you.